The use of promotional merchandise to market a company is hardly new; businesses have been doing it for years. But even though the idea has proven its merit and has given a lot of companies a good return on their investment, the fact of the matter is that it still pays to be innovative with your promotional merchandise giveaways and think outside the box when it comes to what you are actually going to give away. Everyone has received their share of mugs, pens, notebooks, and so on – and if you want to breathe new life into the merchandise you use to promote your business, here are the top trends in promotional product giveaways in 2020: your inside peek.
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Ecologically-friendly items have come out in a big way, and the same is true for promotional merchandise geared towards environmental-friendliness. The thing today is that a lot more people are focused on sustainability and being environmentally-friendly, and a brand and business that aligns itself with this principle will be seen in a more positive light by individuals. If you invest in eco-conscious promotional merchandise, you will not only reduce your impact on the environment, but you will also be demonstrating a positive attitude towards the environment and impressing your clients and business partners. Some brilliant examples of eco-conscious items include canvas tote bags, metal straws, reusable water bottles, and other drinkware, and the like.
Multi-functional and multi-purpose merchandise
People value functionality and practicality, and the same is true for the promotional merchandise they receive. Give your clients an efficient and highly useful product, and they will certainly appreciate it. You can, for instance, provide business partners, sponsors, and clients with wireless-charging speakers, or multi-purpose pens which have built-in screwdrivers or rulers. You can also give away power banks, first aid kits, fitness sets, calculators, and other practical and functional items such as temperature gauges and thermometers, tools, cutlery, and so much more.
Customised can and bottle koozies
Another noteworthy trend in promotional merchandise and giveaways today is the customised can or bottle koozie. The great thing about koozies is that you can have them customised with your logo, and they are more affordable than other items on offer. Most everyone appreciates having a koozie to keep their beer or soda nice and cold, and you can give away a lot of these items without breaking the bank.
Audio gadgets and devices
Audio gadgets and devices are also a big thing nowadays, and you can’t go wrong with such gadgets as numerous people can definitely benefit from them in their daily lives. These include such items as wireless headphones, which are especially popular for those who travel a lot on business trips or spend a lot of time commuting from one place to another.
Of course, customised t-shirts have been around for a long time, but their popularity as promotional merchandise continues today. They are an inexpensive option, and they can be used every day and on different occasions – they’re highly versatile. If you want to display your company logo in the most prominent possible way, customised t-shirts should do the trick.